NI Tourist Board and Enterprises Minister encourages Northern Ireland to improve visitors’ experiences

Posted on March 29, 2012 • Filed under: Europe, Travel News

Tourism bosses in Northern Ireland are confusing potential visitors from North America because they don’t understand that there is a border, the industry has been told. Marketing ‘Northern Ireland’ instead of ‘Ireland’ can befuddle would-be visitors from the US and Canada, a tourism conference in Belfast has been told. Read article

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