National Tourist Board announces GB residents took 1.5 billion tourism day trips in 2011

During English Tourism Week, VisitEngland, the national tourist board announces findings from the first survey of its kind on the importance of day visits to the domestic tourism industry. The survey, conducted in 2011, in partnership with the national tourist boards of Wales and Scotland, shows GB residents took 1.5billion tourism day trips in the UK spending £54billion. In England, Brits took 1.3billion trips, spending £44billion. Total visitor tourism spend in England by domestic and overseas visitors amounts to over £70billion, with day visits alone making up a key component of that figure. On average, day visitors in England spend £34 per trip, however this varies according to the type of activity. Those taking a ‘special shopping’ trip spend on average £113 per trip, whilst at the other end of the scale those people visiting friends and family spend an average of £18 per trip. Read article