Ireland wants to attract 20 percent of American tourists by 2015

A THREE-YEAR marketing campaign to attract US visitors to Ireland aims to see growth in tourists from North America grow by 20 per cent between 2013 and 2015. The ambition was aired in the Tourism Ireland launch this morning of its 2013 marketing plans. Both North America and mainland Europe are major targets int he campaign. The aim is to grow overseas visitors to the whole island of Ireland by 5 per cent next year. This, hopes Tourism Ireland, will contribute €3.7 billion to economies north and south of the border. It would represent a 6 per cent increase on the revenue generated by tourists here this year. Read article